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Search Engine Optimisation

1. What is Search Engine Optimisation (SEO)?
2. Why is it important to get a high ranking on major search engines (e.g. Google)?
3. How does Google search PageRank work?
4. Why can I not get a high ranking?
5. How about paying directly to a Search Engine Advertising, Pay Per Click (PPC)?
6. How long does it take to get listed on the search engines?
7. How does a particular search engine's algorithm work?

1. Q: What is Search Engine Optimisation (SEO)?
   A: Search Engine Optimisation is the process of increasing the chances of a website achieving higher rank in search engine results, thereby increasing the number of web surfers that actually find and visit the website.
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2. Q: Why is it important to get a high ranking on major internet search engines?
   A: The majority of people use major search engines to find what they are looking for. Website's appearing in the top positions (1-10) on major internet search engines (Google TM, Yahoo TM, MSN^TM) get the most traffic.
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3. Q: How does Google search PageRank work?
   A: Google PageRank (PR) is a numerical ranking from 0 to 10. PR is calculated on a periodic basis by Google for each and every page in their index. PageRank is page specific, not site specific. The PR of the pages on your site can (and probably will) vary from page to page. Google uses their proprietary (and secret) PageRank Algorithm to calculate your web page's PR based upon the quantity and quality of the links pointing to your page from other web pages, including your own pages as well as those belonging to other webmasters.
   It is important to understand that it is not just the quantity of links pointing to your page that helps establish its PageRank, but most importantly the quality of the pages that the links are on. In general, the higher the PR of the page linking to your page, the larger the PR boost that your page will receive from the link.
   The quantity of other outbound links on the page linking to your page has an effect on the PR calculation, as well. In general, the more outbound links there are on the linking page, the smaller the PR boost that your page will receive from the link. For example, a link from a page with a PR of 5 that has 100 outbound links on it will boost your page's PR less than a PR5 page containing only 10 outbound links.
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4. Q: Why my website does not have a high ranking on search engine results?
   A: There could be many reasons, including:
   1. Failure to optimise the website
   2. Choosing keywords unrelated to your content
   3. Quality text links from other website's will also help to boost traffic and rankings.
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5. Q: How about paying directly to a Search Engine Advertising, Pay Per Click (PPC) or Sponsorship Program?
   A: If you can afford it, this is the quickest way to boost the traffic levels of your Website. You should bid to be placed at the top of search results through Pay Per Click (PPC). The PPC ads are displayed near the top and right of the search engines and are labeled "Sponsored Listings."
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6. Q: How long does it take to get listed on the search engines?
   A: This really depends on the nature and quality of your site. If your site is well designed and precautions are taken, it usually takes only a couple of weeks but in extreme case it can take several months to get indexed by a search engine.
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7. Q: How does a particular search engine's algorithm work?
   A: Every Search Engine is different. Only experience can help to understand them.
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