With 42% of the UK population using Facebook, you would be mad not to add a business profile.
Add this together with Facebooks update to the Pages feature earlier this year to make them more profile like, using Facebook has never been smarter thing todo for your businesses.
However there is a few points to consider to make the most of this massive exposure.
Goto http://www.facebook.com/pages/create.php You must have a Personal Facebook account todo this.
To build a fan base on Facebook, you can set up a what is known as a ‘Page’. Pages can be for anyone such as individuals (e.g. authors or celebrities), or for non-human entities such as companies/businesses, products, organizations and or campaigns.
If you are looking promote something for example your business, a Facebook Page is a no brainer. Facebook designed these Pages with this in mind. A little point to remember is that anyone can view these pages not just people in your circle of friends and family.
Make sure your main picture or photo also know as the profile images is a high quality image of your logo, this is perfect for brand recognition.
Adding pictures of you office or premises, current promotion stands, flyers / marketing materials or team photos create massive interest. Love to look and explore and adding pictures is a good way to get people intrested coming back to your Facebook page where they will find other useful news and information and links to your main website.
One of the nice features of Facebook is to tell people about upcoming events, that can then get reminders of this event from there Facebook profile.
Add a “like this” button to your site. This will not only link people to your Facebook page but reassure your visitors that your content of good quality.
Add a “Find us on facebook” link or button to your website, email signature or anywhere else you think prospective fans that may find your content useful will be looking. You want to make it as easy as possible for an interested party to “become a fan” of your business or organisation!
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