A recent study conducted showed that nearly one in five small business owners are integrating social media into their business processes.
There are many benefits to social networking to increase your brand awareness here is a few reasons why you should be blogging and twittering.
Twittering or Blogging are a social media platforms which has the primary advantage of developing a social brand that is well-connected and accessible. Due its vast usage, they can be a used for promoting your products and services and establish your brand. If you have established business you can use these social networking platforms to enhance your brand image.
On the other hand if you have a smaller business with limited brand awareness then Twitter can be excellent for promoting and establishing your brand among enormous audience.
Twittering or Blogging can be used in promoting your products and services. It is a cost effective method to increase awareness about your products or services. You can use it to inform customers about any new announcement or special offers.
Twittering or Blogging can be used to direct traffic to your websites. If you tweet or blog about your website, the message will spread faster and further as other active users pick it up and with Twitter re-tweet it. Bloggers often use Twitter to inform their audience of any new posts on their blog by posting links on Twitter.
If you have good content on your website and you want to drive additional traffic to this content on your website, you can use Twitter or a Blog to do so. A quick tweet or Blog with the URL can help drive additional traffic to a preferred landing page on your site to help persuade the conversion on your site.
Twittering and blogging provides you with an opportunity to join a group of interest by following others who are influential within your niche. This also allows businesses to communicate with customers and receive feedback in a casual and cost effective manner.
Latest Tweet: "First day moving broadband from @VodafoneUK to @plusnet = No Internet :-("